Customer service is hard work. Disgruntled customers, technical issues, and endless service tickets can take a toll. Without a strong team culture, your CSRs can become disengaged and uninspired, leading to burnout that affects your bottom-line.
Motivating your customer service team can be challenging. In order to keep team members inspired to do their best work, customer service leaders need to make sure that their teams feel valued and appreciated. By acknowledging and celebrating achievements, team leaders can express gratitude and create a better work culture.
Birthdays, anniversaries, and team wins are all great excuses to throw a party. But every now and then, leaders should also find reasons to celebrate “just because.” Every team deserves to feel that appreciation – especially your customer service team. And customer service week is the perfect time to recognize your team while celebrating customer service.
What is Customer Service Week?
Customer service week is a yearly celebration that falls in the first week of October. While you should really be finding ways to celebrate your team every month of the year, Customer Service Week is a great time to focus on all the hard work your CS team does every day.
Here’s why you should celebrate customer service week.
1. Employee experience is the new customer experience.
It’s no longer about being “customer-first” – it’s about being “people-first.” And that starts with your employees. Why? Because your employees determine your customer experience.
Companies with a “people-first” culture understand that their employees are critical to their success. And they reinforce that through the employee experience.
We all need to feel respected and appreciated in order to do our best work. When employee happiness is a top priority, customers receive better service.
2. Customers care about how you treat your employees.
Your employee experience affects the way that people perceive your brand. That’s why it’s so important to treat your employees well. Not only does this lead to a more productive work environment, but it also improves your brand value.
The recent COVID-19 pandemic made this crystal clear. In a Morning Consult report, 90% of consumers said that they cared about how brands treated their employees. The employee experience impacts brand favorability as well as purchasing intent.
When you treat your employees well, they’ll reward you with fierce loyalty, and become your best brand advocates. On the flip side, if you treat your employees poorly, then they will become disengaged, and be more likely to damage your brand. Creating a fulfilling work environment is good for your employees and your business.
3. Recognizing customer service week brings the whole company together.
Celebrating together as a team can unite your organization and boost morale. When employees see other team members being recognized and celebrated, they’ll feel more connected to all of the great things your company is doing. This leads to better engagement and higher productivity.
Get the whole organization involved by celebrating your customer service team publicly. Better yet, empower employees from other teams to say it in their own words. Recognition that comes from peers (rather than managers) can be uniquely impactful and help unite the team.
Cooleaf fuels the employee experience with virtual activities and challenges designed to inspire and motivate your team. Download our 5-day activity planner for Customer Service Week with ideas to celebrate your CSRs.