Show that your customers' voices are heard
Go beyond measurement with your customer data. Create an authentic, emotional connection with your customers as you build a customer community, track metrics, and show that their voices are making an impact.
Cultivating a community for new and existing customers goes beyond a marketing strategy— it's a way for you to build a loyal customer base while iterating on valuable feedback and honing in on friction in the customer experience.
Reward or target specific super user groups to try out new features or gain access pre-launch and deepen the connection to your product and to other community members.