Customer service is hard work. Disgruntled customers, technical issues, and endless service tickets can take a toll. Without a strong team culture, your customer service representatives can become disengaged and uninspired, leading to burnout that affects your bottom line, not to mention your customer satisfaction.
But motivating your customer service team can be challenging. In order to keep team members inspired to do their best work, customer service leaders need to make sure that their teams feel valued and appreciated. By acknowledging and celebrating achievements, team leaders can express gratitude and create a better work culture.
Birthdays, anniversaries, and team wins are all great excuses to throw a party. But every now and then, leaders should also find reasons to celebrate “just because.” Every team deserves to feel that appreciation – especially your frontline. And customer service week is the perfect time to recognize your team while celebrating their hard work in providing great customer service for your brand.
What is Customer Service Week?
Customer service week is a yearly celebration that falls in the first week of October.
Not October? That's ok! You should really be finding ways to celebrate your team every month of the year, so go ahead and pick a week, and dedicate it to shining a light on all the hard work your Customer Service team does every day.
Why is it important to celebrate national customer service week?
1. Employee experience is the new customer experience.
It’s no longer about being “customer-first” – it’s about being “people-first.” And that starts with your employees. Why? Because your employees determine your customer experience.
Companies with a “people-first” culture understand that their employees are critical to their success. And they reinforce that through the employee experience.
We all need to feel respected and appreciated in order to do our best work. When employee happiness is a top priority, customers receive better service.
2. Customers care about how you treat your employees.
Your employee experience affects the way that people perceive your brand. That's why it's so important to treat your employees well. Not only does this lead to a more productive work environment, but it also improves your brand value.
The recent COVID-19 pandemic made this crystal clear. In a Morning Consult report, 90% of consumers said that they cared about how brands treated their employees. The employee experience impacts brand favorability as well as purchasing intent.
When you treat your employees well, they’ll reward you with fierce loyalty, become your best brand advocates, and it trickles down to excellent customer service. On the flip side, if you treat your employees poorly, then they will become disengaged, and be more likely to damage your brand. Creating a fulfilling work environment is good for your employees and your business.
3. Recognizing customer service week brings the whole company together.
Celebrating together as a team can unite your organization and boost morale. When employees see other team members being recognized and celebrated, they’ll feel more connected to all of the great things your company is doing. This leads to better engagement and higher productivity.
Get the whole organization involved by celebrating your customer service team publicly. Better yet, empower employees from other teams to say it in their own words. Employee recognition that comes from peers (rather than managers) can be uniquely impactful and help unite the team. Employee appreciation not only helps your team
Cooleaf fuels the employee experience with virtual activities and challenges designed to inspire and motivate your team. Download our mini activity planner for Customer Service Week with ideas to celebrate your CSRs.
Customer service week Celebration Ideas
To get you started here are a few ideas to celebrate CSweek with your team:
1. Encourage customer service appreciation
Whether that's through a recognition challenge or reaching out to different departments, show your customer service team that their essential work matters and is appreciated all around.
With Cooleaf, we can even set that recognition challenge up for your whole organization in one holistic platform.
2. Do something to support your team's well-being
Maybe that's hosting online yoga classes or a step challenge. Maybe it's offering meditation resources through apps like Headspace or a rest day. Putting your frontline team's health first helps everyone feel appreciated and supported.
3. Send treats
Who doesn't love a surprise treat? With some remote teams this is a great way to surprise and delight your team members. Surprise everyone with snacks for the week or baked goods for breakfast! Small gestures can go a long way.
So, how do you celebrate customer service week?
Interested in learning more about how to engage and motivate your customer service team? Cooleaf can help — let's chat!