Core values matter. Your workplace core values tell the world who you are, what you believe in, and who you aspire to be.
Your company core values are also a key part of attracting and retaining top talent. More than half of employees are motivated by their company’s mission, and 64% attribute their company’s mission to the main reason they stay in their current jobs.
But your core values only work if they're embraced and championed by your people. So how can you get your entire company to live your core values?
Here's our three tips to help you create an exceptional employee experience that promotes your workplace core values.
1. Ask for feedback on your workplace core values.
Many companies believe that core values are permanent and should never change. But the truth is that as your company grows and evolves, you may need to adjust your company core values. Otherwise, your core values could be at risk of becoming empty jargon that doesn't reflect your company culture.
In order to keep your core values aligned with your company’s mission and goals, it’s important to frequently reevaluate them. And the easiest way to do this is by asking your employees for feedback.
After all, who should know your values better than your employees?
Sending frequent pulse surveys can give your team members a voice and find out whether employees are aligned with your core values. By reaching out to employees to ask for input, you’ll start to see patterns in how your employees are perceiving your workplace core values and identify what might need to be changed.
2. Keep your company values top of mind.
Employees need to be frequently reminded of your values: what they are, what they mean, and how to demonstrate them. When individual and organization-wide values don't match up, your productivity will stall and growth will be more difficult to achieve.
Make sure to regularly remind employees of your core values and why they matter. Whenever possible, share specific examples of actions that team members have taken that demonstrated your values. You can do this by highlighting stories of team members demonstrating your core values, adding your core values to your communication (such as adding your core values to email signatures), or creating interactive campaigns focused on your core values.
With Cooleaf, you can create core value challenges to regularly encourage employee to reflect on core values and highlight core value examples.
Cooleaf core value challenge examples:
- Recognize Our Values Challenge: Team members share a story of when they or someone else on their team demonstrated one of your values.
- Video Storytelling Challenge: Team members record a video of themselves sharing what your core values mean to them. (These are great for sharing your organization's mission across social media.)
- Giving Back Challenge: If your workplace core values include "compassion" or "integrity," you can put those words into action with a giving back challenge. Virtual giving challenges make it easy to connect distributed teams and reward team members for demonstrating those values.
3. Recognize employees for living your workplace core values.
Let's face it: everyone wants to be recognized and appreciated for their hard work. An employee recognition program is a powerful way to inspire team collaboration and highlight your workplace core values. It also gives your employees a clear, real-world example of your core values in action.
Make sure your recognition program enables employees to "recognize" other team members for demonstrating your values. It’s important to keep these recognitions publicly visible as well so team members can comment and interact with the story.
To make the recognition even more effective, include special prizes or incentives, such as reward points that can be redeemed for gift cards or company merchandise.
How Cooleaf's employee experience platform keeps core values front and center
At Cooleaf, we create a recognition and engagement strategy focused on your workplace core values. By listening to your employees, living your core values through your actions, and highlighting positive examples, you can drive a team culture that aligns with your company's mission and purpose.
If you’d like to learn more about how our employee experience platform can help promote your company values, watch the video below.
Interested in learning more about how to bring company core values to life? Cooleaf can help — let's chat!